Munsoo Kwon does not design his clothes to fit one type of man instead he creates a collection which can be worn by many. Each garment is designed to allow the wearer to effortlessly move from one environment to another. The relaxed vibe has become an integral part of the brand’s identity. This, combined with the sophisticated and clean cut of the clothes means the garments can easily adapt to their surroundings. The patterns and colour palette which feature throughout the SS15 collection appear to have been inspired by industrial life. This emphasises the wearability of the clothes in the everyday lives of the man who wears them.