Simon Ekrelius is a Swedish Designer living in England, who aims to express the positive notion that comes with today’s diverse society. Inspired by real life events from his younger years, Ekrelius focuses on the progress that we can make. The high-end aesthetic to this AW15 collection sees a desirable look fused with a mysterious vibe, which suggests a playful take on contemporary fashion. Basic baggy silhouettes and a simple selection of dark tones, contrast with the theme of emotion that allows the consumer to interpret the lookbook through the freedom of their own minds. ‘Amongst the clouds her thoughts did lay, and into voids she often strayed’ is a quote that Simon has purposely placed to express his love for art, and he encourages us to seek ourselves and discover more.