The new collection for SS14 by Stefan Rechsteiner and Patrick Ruegg’s men’s footwear brand VELT stays loyal to the label’s ethos of innovating classic men’s shoes while at the same time ensuring they are kept new and fresh. Emphasis is also on practicality and all the shoes are created with comfort in mind. But that is not to say that the shoes are not fashionable. Each shoe’s silhouette is designed based on popular trends but with daring colors and a streamlined structure. In terms of fabrics, there is a wide range of options from quality smooth leather to rubber soles which are blended with cork. These shoes have one notable feature which is new for the brand. This new feature is their new experimental sock-revealing cutouts. On the basis of this collection it is easy to see how the label won the 2013 Swiss Federal Design.