This season’s hottest trend is the new Diesel line for autumn/winter 2013/2014. The very talented Andreas Melbostad has created a sexy and dynamic environment for men and women. Simple shapes, luxurious fabrics and rock elements are combined beautifully and give a distinctive result. Under the artistic supervision of Nicola Formichetti, the campaign #Dieselreboot creates a series of portraits featuring some of the best and most individual up and coming creatives in fashion, art and beyond.
“The idea for this campaign was to merge the classic portrait photographic style featuring the new heroes of today’s generation: the digital influencers and creators,” says Formichetti. “Visually, I wanted to highlight the individual beauty of our community. It was less about capturing fashion and more about getting an insight into these people’s souls”. Biker jackets, jeans, leather pants and coats with spikes are shown in the most diversified campaign of the season. This has been undoubtedly the coolest and most individual project for this autumn and winter.