Pedram Karimi studied fashion design at the London College of Fashion, and further continued his studies at the International LaSalle College. Karimi wants to see past any traditional pieces and create something for the modern mind. His SS 14′ campaign reflects anything but tradition and presents ensembles with a spontaneous spirit. Delicate shades of white, grey, cream pink, beige, mint and black are all featured. He used twill, crepe, chiffon, and other fabrics to achieve a nearly free form silhouette.