T-shirts; The omnipresent wardrobe staple that forms the basis of our 21st Century uniform but in a market that is over saturated with mass produced t-shirts from the big brands (look, you got it at H&M and so did everyone else), where to turn for that rarer more exclusive garment that is also an expression of self and individuality?
At a recent press event in London our London Fashion Editor at large came across new wave British brand Les Benjamins, and we are absolutely in love with this uber cool t shirt line, designed for men but hey, it’s 2012 and ladies, you can wear these too. Founded in 2011, Les Benjamins is compiled and inspired by four main components; luxury, quality, trends and uniqueness, the end result is a high quality, eclectic product that can be worn with ease whilst adding panache and style to the typical t-shirt and jean combo, these are not your average ‘designer t-shirts’.
Each t-shirt merges elements of street wear with the luxurious and the avant-garde. Instantly recognisable by its strong imagery, the brand is heavily inspired by pop culture and the ethos behind it. These t-shirts with their eye grabbing and original design motifs will make you instantly stand out from the crowd. Each collection follows design imagery based around quirky and irreverent pop culture inspired slogans. The current AW12 campaign features ‘Less is More’, ‘Be Famous Or Dead’ and ‘Bang & AllofSin (get it?)’.
These amazing t-shirts which retail at £45 GBP and up are available from Harvey Nichols in London and online coming soon.