Collection Of Style, commonly known as COS, could be a flagship fashion brand for Sweden. Each season features a strong Nordic aesthetic in both their minimalistic designs and visual campaigns where functional and simple sartorial ideas are usually shot with plain, often concrete architectural backgrounds. Their S/S 2013 men collection couldn’t have gone any other direction, with cold hues and sharp silhouettes being on the brand’s main focus. Using a palette of earthly colours such as green, salmon red and crème, each piece offers a breath of modernity and innovation whilst retaining a classic and neat line.