Let’s welcome in the blacks, greys and neutrals. Fall is right underneath our noses and I am one individual that is tremendously enthusiastic. The tints of leaves altering in vibrant bliss, the flavors shifting to a hint of cinnamon goodness and the brisk breeze blowing into a season of comfort. Now to enjoy a brand that reminds me of this time is sweeter than sweet. Nevertheless, when this brand follows the influence of exhilarating locations and fashions that turn heads that is even better!
According to the originator of SOPOPULAR it has been perfectly stated, “SOPOPULAR is the realization of my own style, which was influenced by my two main life stages of London and Berlin, and still is. The fashion of SOPOPULAR is therefore the merger of the two cities: London stands for the cool, the Snotty – always ahead of the trend, whether it be so to fashion, music, art, architecture” Described as not just a label this is a collection of pieces that take unfussiness, middle-of-the-road shades and a love for the sleek look over to another level. This is a level that cannot be exceeded by the opposition. Think fashionable, new and smoothly sophisticated.