Last Thursday saw Cruise reveal its much anticipated online store, CNCPT by Cruise. Keeping true to the online brand, the gallery offered images of the new collection with video projection to bring the element of internet shopping into a personal experience. The look book images that decorated the walls gave the idea of online browsing, while the music and the bar gave the collection a personal and fun edge. The website is set to feature both indulgent and alternative urban streetwear from labels including Carhart, Beanpole, Addidas, Raf Simons and many more exclusive and sought after brands under one roof.