DZHUS is a conceptual womenswear brand launched in 2010 by Ukrainian designer and stylist Irina Dzhus. Avant garde yet utilitarian, DZHUS is known for their innovative, multifunctional garments and austere industrial aesthetics. For Autumn/Winter 2018, the designer has vastly used textiles with creasy finishes and technical textures, raw edges, details looking as if they were incomplete or distressed, open constructive elements. Such technological symbolism is missioned to make a statement about the pricelessness of the creative process and pays honour to the survival mechanism of the avant-garde essence existing in the fashion business realm. Below you can have a look at the entire new offering.