If there is one brand that has cornered the luxury sportswear market, with a sense of fun and frivolity, it would have to be Joyrich. The latest seasonal collection continues in the same vein as previous ones, and delivers punchy and powerful fashion pieces. Showing an understanding of their customer base, the spring/ summer 2015 line delivers a fresh perspective on luxury street fashion that the brand is so well known for. Vintage fashion motifs, retro and futuristic concepts and a contemporary and wearable approach are all mixed together. Brought together by a fresh and light colour palette with a focus on pastels, there is an abundance of lounge appropriate sweatshirts and track pants while bright, florals and angelic cherubs adorn simple t- shirts and dresses, and Instagram ready slogans like “Fantastic” and “Rich” make this a very of the moment collection.