Brought to life by the manifestation of 90’s fitness this minimal brand has taken stimulus to a level unattainable. Strongly believing that ‘less is more’ and that details do make the difference, designer Magda Floryszczyk wants to deliver the essence of design to those who are looking for quality. Magda is focused on exploring the relationship between body and clothes emphasizing the blurring boundaries between them. Her garments are created with attention to functionality and construction. Grey, tan, black, white and beige have strongly been associated with the brand’s identity so we were very pleasantly surprised to see that the designer has chosen to shake things up by using the colour pink throughout her new SS14 collection. With a colour palette that has been well executed the skirts, frocks and tops of this particular collection have us doing a double take.