Maison Margiela and SHOWstudio joined forces for ‘Reality Inverse’, a short film which was presented at the Serpentine Gallery on Saturday 16th of February as part of London Fashion Week. A visual dialogue between creative director John Galliano and photographer Nick Knight, the work draws on the philosophies established at the house of Margiela through recent collections; defining a new era of modern decadence, invoking new illustrative and illusionary codes. Employing the techniques developed by Galliano in his Artisanal collections for the house and featuring Duckie Thot, the film is released in both a standard version and 360-degree vision, allowing the viewer to move freely through the image with just a click of a mouse. Transforming science fiction into science reality, crafting a real – yet unreal – physicality for the viewer.