Massimo Giorgetti, started his career in fashion as a floor salesman rather than putting focus on design. Eventually realizing his potential as a designer, Giorgetti committed to that title in 2004 and in 2008, his partnership with Paoloni Group gave birth to his own personal brand, titled MSGM. The designer wants to detach from the current and bring forth the aesthetic of a new millennium. For his SS 14′, Giorgetti offers youth-oriented and brightly colored pieces. There are no subtle works in the collection as prints range from tie-dye, to reptilian and nature inspired images. MSGM serves as effortless style to those who can handle the free-spirited ensembles.