Native Youth are a Manchester based British brand. As their name suggests, youth is at the forefront of the label, with each range predominantly consisting of basics such as tees, shirts, denim and outerwear; all essential pieces in the teen to twenty-something guy’s wardrobe. It’s all about “no nonesense British fashion”, as its slogan reads, keeping things all the more interesting. This brand creates wearable garments rich in understated details. Overall, the collection manages to balance clean, minimalistic silhouettes with vivid colors and strong prints to create a wide range of basics. Though classic and simple in cut, the brand uses on trend pattern and print heavily, with camouflage, Hawaiian, tie-dye all making an appearance. Native Youth links the ability to promote brand consistency whilst maintaining relevance within an increasingly dynamic menswear market.