This Japanese fashion label goes for a smart, intellectual yet spontaneous look for their latest designs. Phenomenon’s Fall 2013 collection promotes the bookstore junkie look, with the dark and cool clothing items. It comes off reserved and collegiate, with the sweaters and raincoats giving off that nerdy chic image. It slightly reminds of the Japanese “Otaku” culture, with chic youth in the Anime section of the bookstore and catching up on the latest “Manga”. With the stylish bookworm look come some spontaneous and quirky elements. We have conventional sweaters with a twist, such as the yellow knitted sweater with striped sleeves, and the leather jacket with the wool sleeves. There are warm winter sweaters with really poppy plaid pants and colored skinny jeans. There are some really quirky elements, such as the wool sweater and the fur jacket, which go very well with that “wiz kid” look.