Fashioning every day attire in an exclusive and individual way, Trove manage to target a variety of consumers who enjoy luxury but most importantly accessibility and wearability. Trove’s SS14 collection includes a variety of garments, ranging from linen/cloth mustard coloured harem pants- oatmeal pull chord sleeveless cardigans- blue check two piece waterproofs (shorts included). The collection has a very earthy and natural feel to it, almost promoting the idea that every day clothing can be stylish but wearable. One particular theme within the collection is the use of a sky blue cotton fabric. Trove have adorned the models with this fabric throughout in a range of styles, comprising- long sleeved buttoned shirts, polo t-shirts with pockets and even lengthy shirts that can be worn in an open ‘layered’ way. Trove specifically adorn the masculine self within the SS14 lookbook, however, this does not mean we must automatically attach a gendered stigma to the garments. The collection is wearable on a unisex scale- that cannot be doubted.